Monday, September 27, 2010

The Corporation v.s Ad and the Ego

Although the two videos that we saw are different, they can be linked. How are they linked? Corporations control advertisements, and advertisements put the corporations product on the map, giving the people images of what they don’t really need, and in the end its corporations that make tons of money. Corporations manipulate there buyers by lowering their self worth, and showing them why they need this product, and how it benefits them. Corporations do what they can to gain money, and I found there technique very intelligent. One example is how they treat woman in their ads. Corporations know women care about their self worth, and because most women feel the need to be beautiful corporations make the women in their ads beautiful using the products they are selling. Women who see this image want to be that beautiful, creating a chain. The reason why I find this intelligent is because corporations know what they are doing, and they take the time to research there consumers, finding ways to attract them through their emotions. In conclusion the main weapon that allows the pockets of corporate bosses to be filled is the power of media through advertisement.


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