Stereotypes in late and Modern KFC commercial in America and Australia

 Late America: http://www.youtube.com/watch?v=fkxvxV-S4wM

Australia: http://www.youtube.com/watch?v=qxcvlskexzc

Who is communicating in these ads? The people who are communicating are the owners of KFC, who have

Who is communicating in these ads? The people who are communicating are the owners of KFC, who have newly created the Popcorn chicken. In the second video, Australian owners of KFC are saying; buy KFC if you need to get out of awkward or bad situations with Black people because they can’t resist fried chicken.

Who are they talking about? The Owners of KFC are saying because black people love fried chicken so much, they will absolutely love this product. Black people can’t live without fried chicken and that they won’t do anything unless they get the last bite of chicken. In the Australian Ad they are communicating to the whites that you can use this product not only for consuming but getting yourself out of awkward situations with Black people. In the beginning of the Ad you notice how there’s a logo which states, “Cricket Survival Guide” insinuating that Black people dangerous in crowds and the only way to survive is to tame them is giving them what they want, golden fried chicken.

Why are they using this approach? They are playing with the Stereotype that Black people are addicted to Fried Chicken.  Because of such ads like these, it’s a common misconception that the only thing Black people eat are Fried Chicken, because there are many Black people who either are vegetarian, or don’t like fried chicken or chose to eat their own traditional food. In the MC hammer one they are not only using the stereotype of diet, but also the hip hop trend, appealing to younger generations.  In the Australia one, they use this message to attract white minorities.

Merchants of Cool

Imagine that your parents are too busy for you, because they work all the time. They always miss your soccer games, and never pay attention to the small things you do. Your parents realize that they are neglecting you so what do they do, they give you a weekly allowance, or buy that special thing you’ve been wanting. Adults feel bad about neglecting their child, so instead they either pay them up front or buy what they want, and this tends to be known as guilt money. A great way to back up my claim is by creating a survey to children who have busy parents. Although guilt money parents are a big income for a teen, many teens find other ways to make money. There are many responsible teens who find jobs, but with the low wager pay this sometimes does not satisfy them. Marketers ideal picture of parents is false, and doesn’t include parents primarily families from poor backgrounds. The reason why they leave them out is because the parents income isn’t enough to satisfy their income.